Evolving U.S. Demographics Give Chicken a New Leg to Stand On

By Will Sawyer

October 2019

Key Points

  • Evolving U.S. demographics are shifting consumer preferences from white meat chicken to dark meat.
  • Advances in mechanical deboning technology have allowed U.S. chicken producers to capture the emerging U.S. demand for dark meat while addressing the ever-present labor shortage.
  • The U.S. chicken leg crush spread shows greater profit potential from funneling more chicken legs to the domestic market instead of to the traditional export channel.
  • As the popularity of dark chicken meat grows in the U.S., dark meat prices will garner a higher price, affecting U.S. chicken’s competitiveness on the global stage.

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