Shifting Ground: Mega Mergers to Realign Farm Supply

April 2018

Key Points

  • Seed and crop protection rebate programs will change over the coming years due to mergers in the seed and crop protection industry.
  • Agricultural retailer margins in the seed and crop protection segment can be thin, and often hinge on manufacturer rebates. Thus, many retailers will face critical operational decisions.
  • Potential strategies in response to manufacturer rebate changes include exiting aspects of the crop protection or seed segment, developing retailer-branded products, or partnering with one manufacturer.
  • Crop protection and seed industry mergers, and the resulting rebate program changes, could accelerate consolidation in the farm supply sector.

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