Lab-grown Cultured Meat – A Long Road to Market Acceptance

November 2017

Key Points

  • The alternative protein market is growing rapidly, and could soon include cultured meat. The sector is small, however, and even in 2021 it will be dwarfed by the traditional meat market.
  • The competitive impact of cultured meat on traditional pork, beef and poultry demand is expected to be minimal.
  • Cultured meat developers are challenged by the need to compete head-to-head with traditional meat offerings on cost and quality. Initial consumer surveys also reflect the acceptance hurdles that must be cleared.
  • Cultured meat could appear in restaurants and specialty stores in 3-5 years, and in grocery stores in 5-8 years.

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